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    <loc>https://www.pmmagency.com/about</loc>
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      <image:title>About PMM</image:title>
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    <loc>https://www.pmmagency.com/ceo</loc>
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    <lastmod>2021-07-22</lastmod>
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      <image:title>About CEO - Make it stand out</image:title>
      <image:caption>LinkedIn</image:caption>
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    <loc>https://www.pmmagency.com/home</loc>
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    <lastmod>2022-03-22</lastmod>
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    <loc>https://www.pmmagency.com/nationwide</loc>
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    <lastmod>2021-07-22</lastmod>
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      <image:title>Nationwide - OUTCOMES: PMM has served as an Agency of Record for Nationwide for nearly a decade. Through strategic planning &amp; execution, we've partnered with Nationwide to take the brand from low market share within the African American &amp; Hispanic segments to over-indexing – with improvements year over year.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ca2e3959b3c37c067bea71/1626283061869-F4HL9TUATL9DJ66ZZKKQ/i-HL6mnWR-L.jpg</image:loc>
      <image:title>Nationwide - RESULTS: Created blueprint for best practices to guide internal enterprise-wide engagement. Instruct Nationwide’s approach to multiple segments, multiple functional business units and enterprise business impact.</image:title>
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      <image:title>Nationwide</image:title>
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    <loc>https://www.pmmagency.com/walmart</loc>
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    <priority>0.75</priority>
    <lastmod>2021-07-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ca2e3959b3c37c067bea71/1626209455919-K1OMGPYYEM3RYELQQH95/Walmar_0707_6478.jpg</image:loc>
      <image:title>Walmart - OUTCOMES: In conjunction with the Essence Music Festival, Walmart/PMM positioned celebrity talent and social media influencers to enlighten and engage attendees while increasing brand awareness and Improved efficiencies of talent management in workflow, time management and budget. PMM created unique Walmart experiences designed to build brand trust and loyalty among the AfAm community- through national talent integrations, signature programming, in-store/shoppers experiences, media and social engagement of national campaign, REIGN ON.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ca2e3959b3c37c067bea71/1626209424968-W5U797GV2AV66EI1RXL7/Walmar_0707_6470.jpg</image:loc>
      <image:title>Walmart - RESULTS: Executed a high-impact, celebrity driven experience making Walmart the most sought after and interactive booth within Essence Festival – tapping into a robust social ecosystem and digital platforms. Drove increased social click-thru’s and engagement . Walmart also drove increased awareness, perception and positive sentiment of the brand.</image:title>
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      <image:title>Walmart</image:title>
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      <image:title>Walmart</image:title>
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      <image:title>Walmart</image:title>
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      <image:title>Walmart</image:title>
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      <image:title>Walmart</image:title>
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    <loc>https://www.pmmagency.com/the-commission-on-black-girls</loc>
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    <lastmod>2021-07-22</lastmod>
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      <image:title>The Commission on Black Girls - OUTCOMES: As a direct response to the COVID-19 pandemic, The Commission on Black Girls tasked PMM with creating a localized, cross-functional, multi-channeled campaign to encourage, educate and empower the quality of life for Black girls in Central Ohio and beyond.</image:title>
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      <image:title>The Commission on Black Girls - RESULTS: PMM led strategic local awareness for the children’s advocacy group, Commission on Black Girls, in a campaign called Black Girls Soar created to inspire, motivate and amplify of the stories of Black girls often untold and unheard. PMM led the OOH campaign, virtual summit, back-to-school rally and multi-episodic television program for girls.</image:title>
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      <image:title>The Commission on Black Girls</image:title>
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    <lastmod>2021-07-22</lastmod>
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      <image:title>Viacom CBS - OUTCOMES: In anticipation and amplification of the 2020 BET Awards, select social influencers and celebrities were strategically integrated in cross-functional, social-based promotions, all with the objective to set the stage for the award show, impact and engage talent and fans and enable local support to Black-owned businesses.</image:title>
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      <image:title>Viacom CBS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-07-22</lastmod>
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      <image:title>Shea Moisture - OUTCOMES: By way of a custom and unique “sharing” platform, we created experiences that allowed the everyday consumer the opportunity to let down her hair and genuinely share her hair care needs, wants and challenges.</image:title>
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      <image:title>Shea Moisture - RESULTS: PMM extended, full engagement listening sessions (5.5 hours per day) to deeply understand the consumer hair care journey in three key markets: Atlanta, Los Angeles and Chicago to collect actionable insights and content among natural and textured consumers and created a local-market takeover in Atlanta.</image:title>
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    <lastmod>2021-07-28</lastmod>
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